2018 The Birth of an Idea Inspiration comes from watching iconic TV series. We begin exploring how clothing design can tell stories from pop culture.
2019 First Prototype Collection We create the first garments, experimenting with styles inspired by beloved characters. Creativity guides every fabric and shape choice.
2020 Launch of the PopStyle Brand We officially present our clothing line. The community's response confirms the strong link between fashion and series storytelling.
2021 Design Team Expansion New talents join us, bringing fresh perspectives on how to translate pop culture elements into an everyday, recognizable style.
2022 Collaboration with Artists Partnerships with illustrators to create exclusive prints. Clothing becomes a canvas to celebrate epic television moments.
2023 New Headquarters and Vision We move to Via Sanna 6, consolidating our operational base. We strengthen our commitment to sustainable and narrative design.
Our Team

Style and Pop Culture Experts

Dr. Edvige Greco

Creative Director & Costume Historian

15+ years

Her passion for television clothing stems from the study of fashion semiotics. She has curated exhibitions on cult series costume design and publishes articles on the evolution of style in pop culture.

Has analyzed over 2000 outfits of iconic characters.

Dr. Gino Montanari

Designer & Trend Forecaster

12+ years

He combines industrial design methodology with sartorial creativity. Specialized in translating narrative and visual elements from TV series into wearable and sought-after clothing items.

His pop culture-inspired collections have been presented in 3 fashion capitals.

Ida Ricci

Community Manager & Stylist

8+ years

She connects the world of geek clothing with contemporary streetwear trends. Her creativity is expressed in creating looks that tell a story, combining comfort, style, and accurate pop references.

Manages a community of over 50k television style enthusiasts.

Our Identity

PopStyle: Where Pop Culture Meets Apparel

We are a creative collective that transforms passion for TV series, movies, and pop culture icons into unique and recognizable clothing designs.
Who We Are

Narrative Style Creators

We are designers and enthusiasts who see every TV costume as inspiration for a new everyday garment. Our team combines technical skills with a deep knowledge of pop culture.

Our style doesn't follow trends, it creates them by drawing inspiration from the stories we love.
Who We Work For

For True Fans and Bold Stylists

We cater to those who seek in clothing a way to express their identity and passions. From fans wanting a discreet tribute to seekers of unique pieces that tell a story.

We create for those who don't dress just to cover up, but to communicate who they are.
Our Positioning

Authentic Design, Pure Inspiration

We are not just a merchandise store. We are a design atelier that reinterprets the aesthetics of pop culture with creativity and quality, offering garments that work in both the real and imaginary worlds.

Every collection is a journey through narrative universes.
Our Tone

Passionate, Accessible, Authentic

We communicate with the enthusiasm of a fan and the expertise of a designer. Our tone is engaging and inclusive, because we believe pop culture and great style should be for everyone.

We talk about clothing with the same love we talk about our favorite series.
PrincipleDescription
Passion for Pop CultureWe believe that clothing inspired by TV series and movies is more than a fashion trend: it's a way to express one's identity and passion. Our project was born to celebrate this form of creativity.
Narrative DesignEach garment is designed to tell a story. Our design focuses on the details that fans recognize, transforming cultural references into a unique and personal everyday style.
Quality and ComfortWe combine pop culture aesthetics with construction quality. We want our customers to feel comfortable and proud to wear pieces that represent what they love.
Community and SharingOur goal is to create a community of people who share the same interests. The effect we seek is to connect people through a common and recognizable style language.
Style AccessibilityWe want to make this creative clothing style accessible to everyone, offering pieces that can be easily integrated into everyday wardrobes, without compromising on design.
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